Commercials are an actor’s bread and butter. A nice cash injection that gives flexibility for other work for an actor throughout the year. For many actors they audition for more commercials throughout their career, than any other job! Knowing how the casting process works, and what an audition looks like from start to beginning is vital for this fast pass business! Paul Sinacore will be drawing on his experience of casting major commercials to give you the best possible inside knowledge to smashing your next opportunity.
Paul Sinacore is an expert on real people casting and ethnographic person-centered interviewing for commercial, television, film, voice-over and music videos. Paul Sinacore Casting, established April 20, 2021, is a unique brand, bringing an unparalleled personal touch, awareness and sensitivity to casting, connecting directors to talent through diversity and inclusion, fostering mutual respect and a level playing field, and protecting the best interests of clients, studios, agencies, producers, production companies, directors, and talent alike. Sinacore recently completed casting In Ice Cold Blood with Ice-T, Season 3 for Oxygen and is currently casting the classic reboot of Unsolved Mysteries for Netflix. Sinacore’s broad casting experience includes being the lead talent researcher for documentary films and commercials by Academy Award-winning directors, Errol Morris and Emmanuel “Chivo” Lubezki. Sinacore has completed extensive work with top advertising agencies for Super Bowl commercials with Apple, Nike, Facebook, Macy’s, McDonald’s, and Budweiser. Music videos include Justin Timberlake’s “Can’t Stop The Feeling!,” Beyoncé’s “Hold Up,” Madonna’s “Gun Control,” and 2019 Video Music Awards Song of The Year, Lil’ Nas X’s “Old Town Road” feat. Billy Ray Cyrus by acclaimed director Calmatic. As the direct point of contact with production companies such as Smuggler, MJZ, Anonymous Content, Biscuit Filmworks, and Iconoclast, and working closely with directors Paul Hunter, Ian Pons Jewell, Lance Acord, Peter Lang, and Mark Romanek.