Representation: Securing the Right Agent

Date 12th September 2020
Starts 2:00 pm EST
Finishes 3:00 pm EST
Room Room 1 - Saturday 12th September
Hosted by Agent Craig Holzberg of Avalon Artists Group
*Please check to ensure that you have not double booked any of our seminars, workshops or events*

Securing the right representation, at the right time can be a real game changer for your career. But how do you know when the time is right, and what experience do you need to have before you start approaching agents for representation? Once fully prepared, what is the best way to approach agencies and with what information? Craig Holzberg from Avalon Artists Group will be discussing his process for signing new talent.

During this session a moderator will choose a few questions to be answered.

Craig Holzberg moved to Los Angeles in 1982 to pursue a career in acting after graduating from the Leeds School of Business at the University of Colorado Boulder.

After several years in front of the camera, Craig changed gears moving to New York where he worked for top fashion houses Diesel Jeans and Calvin Klein. After 20 years working in the fashion industry, Craig switched gears again and began his career as an agent with Talentworks in New York, representing both commercial and legit actors. In 2005, Craig moved back to Los Angeles and opened his own bi-coastal agency, Avalon Artists Group. 2020 has been a banner year with Craig celebrating his 20-year anniversary as an agent and Avalon Artists Group celebrating its 15-year anniversary!

Avalon Artists Group is a full-service talent agency with offices in New York, Los Angeles, Chicago, Atlanta, and Miami. Avalon Artists Group represents actors for film, television, theater, commercials, voiceover, hosting, industrials, and print.

Visit us at